Developing a marketing plan can be a tricky deal for the UN-experienced and experienced alike without the mind boggling adage of the social media factor. Social media is the way your business or organization connects to the world through an online presence , and a great social media marketing plan is as much of an art form as the “Mona Lisa” it should try to follow in example of ”the best known, the most visited, the most written about. ETC.” You want consumers to know about your social media presence, without the feeling of being hooked by the gill, (so to speak). So we are going to help you out in your social media market planning as much as possible, by giving a few questions that need to be asked in-order to develop your social media artwork.
- What do you plan on achieving through a social media presence?
A good social media presence can be used to reel in customers from a specific category, But a GREAT social media plan can bring in customers from every category you are trying to reach with your target marketing, for instance “Millennials” not only are you going to want to target them personally but you’re also going to want to target their parental figures as Gen-Y care more about what their parents think and are more likely to be persuaded by their parents as the close proximity between Gen-Y and their parents are stronger than those previous generations before them.
- Who is going to set up and manage your social media profiles?
One important question to ask is “who will do it?” now this isn’t one of those situations where you can just select some random employee, and tell him/her that their new job will be to set-up and monitor the company’s social media presence. This particular job should be handled by an experienced ” social media guru ” ( like ourselves ), or a dedicated internet savvy individual who will get the job done without slacking, and has a knack for learning as social media is a growing field, with new knowledge almost daily.
- What are the best social networks for my product to be on?
Well this is a question only you can answer, depending on your product/service, do some research on the demographics of different social media networks, in order to discover which would suit you more. For example taking a look at Business insider we can see that in ” the 45- to 54-year-old age bracket has seen 45% growth since year-end” If that is your targeted age group you might want to hop on that marketing train as it is growing fast.
- How often should i monitor my social media presence?
The correct answer to this question would be daily, but you can be efficient enough to monitor twice a day 3-4 times a week, just make sure you set up mobile or email alerts, in the event of a message or comment gets posted, you should reply as soon as possible, to create a personal feeling between you and your audience.
- How much content is to much?
There is never to much content, in this marketing world content is king, and should be posted daily in-order to dominate for you targeted search criteria. Now that doesn’t mean sit there every single day and post this and that, you could possibly take the social media monitoring platform approach, and get in-touch with a program that will allow you to create content ahead of time, and schedule the content to be posted at a later date.
- How do I keep consumers interested in my content?
Make it interesting is the key here, post sweepstakes, contests, sales, promotions. ETC. As long as you keep your content interesting people will keep coming back for more. Now these are a few answers to popular questions asked by first time social media marketers, as long as you put in the dedication and stick to your social media plan and prepare to adapt to the changes of the social media world, you should do just fine.
